Wednesday, October 20, 2010

How to make your own massage therapy business card

When it comes to promoting your business, you will need good presentation and good service to back it up.
Provided you already have good service (and I'm sure you do,) what you need now is good promo presentation in order for potential client to get interested in getting your service.

Similar to a flyer, a business card in my opinion should serve more of less the same purpose. It should promote your business.
The difference is that there's more possibility of someone getting and accepting a business card than a flyer. (Most of them end up in the trash or littered on the street.)

So with that in mind, here are some more guidelines on how you should make a massage business card that will work as a contact card and as something that will help promote your business.

First off, we need to come up with a nice design so your business card is appealing enough for the client to want to keep it, the first few moments you give it to them.

So in this post I'm going to give you a few tips on what massage business cards should and should not look like.

Specifically, to Massage therapy business cards, you have to keep careful watch that your business card should not
look anything that conveys disturbance or discomfort.
You are promoting a business where people want to be soothed, relaxed and refreshed so go for themes that convey that feeling so the following are useful to remember when you make your own business card.
  • Pastel colors are good for conveying relaxation.
  • Soft pinks, purples and powder blue colors are great for subtly cuing on relaxation.
  • Avoid shocking and loud colors that look stressing to the eye.
  • Use flowing and soft curves as those kinds of shapes look more soothing that jagged edges or spikes.
  • Designs of pictures pertaining to nature like the sky, a tranquil forest or a calm body of water can also be used.
  • As with anything in business, good tag line also helps.


Take the picture above as an example.
Doesn't it look soothing and relaxing?

 
 
 

If you examine the picture, you'll see that most of the design elements i mentioned: soft curves, pastel colors and themes from nature are there. This is just an example of course but once you go by the guidelines I'm sure you can create something as nice as this.
 
Lastly, the way you approach the person and talk to them matters!
Massage is a service and how you approach a client will leave an impression on them. You don't want to get a massage from someone who is not amiable right? Somehow it doesn't bode well. But if you're pleasant and warm when when you approach potential customers, they will feel more at ease and more willing to give your service a shot.

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